The National Grid – Design Distillery

Co-Op is the lovechild of surf retailer Surfection. A juxtaposed retail direction to showcase premium high quality urban and surf brands in a unique retail environment.
With stores in Manly in Sydney & Melbourne, Co-Op is paving the way of this unique kind of retail environment.

The National Grid worked with Co-Op to create a Loyalty Card System to go in-store for return customers & a concession ticket for students.

‘Join The Ride’ became the campaign message, we created old travel tickets, a Tram ticket for Melbourne & a Ferry ticket for Sydney.
The tickets were then housed in handmade ticket booths to go instore as an eyecatching promotional box.
We found inspiration in the yellow & green ferries of Sydney & the Trams of Melbourne.
Overall a particularly fine project to work on.

Posted in AD CAMPAIGNS, ART DIRECTION, CREATIVE DIRECTION, GRAPHIC DESIGN, IDENTITY & BRANDING, ILLUSTRATION, INSTALLATION, LETTERPRESS, PRINT, TYPOGRAPHY
Tags: co-op manly, Co-Op surfection, graphic design sydney, instore design, loyalty card, northern beaches graphic design, surfection, the national grid, ticket booths