The National Grid – Design Distillery

Here At The National Grid we firmly believe in trying to deliver something pretty good.
We also firmly believe that great ideas come from working with many great people.
So when one of the most inspiring collectives’ Little Hobo Project approached us to share our Studio space, we instantly agreed & let begin the collaborative life we have become accustomed to.

We were asked by Little Hobo Project (LHP) to create an identity & deliver a website for them, designed to reflect best the real personality of a company that really doesn’t need to pride itself on its polished looks, but more on the quality of the projects that it creates & the people it brings together.

We started to think that we had better deliver Something Pretty Good for this & with the thinking behind LHP being a Grassroots Communication Company, we stripped our ideas back to basics.
We decided to build the website by hand, out of sticks, string & a whole lot of love.

LHP & TNG then teamed up with Murray Fraser, legend photographer & the man behind daily surf site Sprout Daily to shoot a film on the making of the first ever website made by hand.

>> Welcome to Something Pretty Good <<

~ by The National Grid Work on June 22, 2012.

Posted in ART DIRECTION, CREATIVE DIRECTION, GRAPHIC DESIGN, IDENTITY & BRANDING, ILLUSTRATION, WEB DESIGN, WORDPRESS
Tags: design distillery, graphic design sydney, little hobo project, northern beaches graphic design, the national grid, WEB DESIGN