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	<title>The National Grid - Design Distillery</title>
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		<title>The National Grid - Design Distillery</title>
		<link>http://work.thenationalgrid.com.au</link>
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		<title>Moonshine Bar Manly</title>
		<link>http://work.thenationalgrid.com.au/2012/01/16/moonshine-bar-manly/</link>
		<comments>http://work.thenationalgrid.com.au/2012/01/16/moonshine-bar-manly/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 06:27:00 +0000</pubDate>
		<dc:creator>The National Grid Work</dc:creator>
				<category><![CDATA[ART DIRECTION]]></category>
		<category><![CDATA[CREATIVE DIRECTION]]></category>
		<category><![CDATA[ILLUSTRATION]]></category>
		<category><![CDATA[INSTALLATION]]></category>
		<category><![CDATA[large format illustration]]></category>
		<category><![CDATA[manly]]></category>
		<category><![CDATA[moon shine]]></category>
		<category><![CDATA[moonshine]]></category>
		<category><![CDATA[moonshine bar]]></category>
		<category><![CDATA[the national grid]]></category>
		<category><![CDATA[the steyne hotel]]></category>

		<guid isPermaLink="false">http://work.thenationalgrid.com.au/?p=648</guid>
		<description><![CDATA[With a radical overhaul of the three level pub in Manly, The Steyne opened its newest bar to the punters late last year. The newest bar &#8216;Moonshine&#8217; a Cider &#38; Rum bar &#38; music venue with a completely amazing fitout of old reclaimed timber &#38; ropes takes over the top floor of the Steyne. The [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=work.thenationalgrid.com.au&amp;blog=9579131&amp;post=648&amp;subd=tngworkblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>With a radical overhaul of the three level pub in Manly, The Steyne opened its newest bar to the punters late last year.<br />
The newest bar <a href="http://www.facebook.com/Moonshineweekender?ref=ts&amp;sk=wall" target="_blank"><strong>&#8216;Moonshine&#8217;</strong></a> a Cider &amp; Rum bar &amp; music venue with a completely amazing fitout of old reclaimed timber &amp; ropes takes over the top floor of the Steyne. The National Grid was asked to produce a large scale illustration for the ceiling of the bar. The rather large 38sqm illustration drew reference from the spirit &amp; mystery of the sea.<br />
Cant recommend a cheeky rum enough in the bar if your in Manly anytime soon )</p>
<p><em>Concept &amp; Illustration :: Barrett, Stu Smythe &amp; Saxon Shing</em></p>
<p><img class="alignnone size-full wp-image-649" title="nationalgrid x moonshine" src="http://tngworkblog.files.wordpress.com/2012/01/steyne.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
<p><img class="alignnone size-full wp-image-650" title="nationalgrid x moonshine" src="http://tngworkblog.files.wordpress.com/2012/01/steyne5.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
<p><img class="alignnone size-full wp-image-651" title="nationalgrid x moonshine" src="http://tngworkblog.files.wordpress.com/2012/01/steyne3.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
<p><img class="alignnone size-full wp-image-652" title="nationalgrid x moonshine" src="http://tngworkblog.files.wordpress.com/2012/01/steyne4.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
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			<media:title type="html">The National Grid Work</media:title>
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			<media:title type="html">nationalgrid x moonshine</media:title>
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			<media:title type="html">nationalgrid x moonshine</media:title>
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			<media:title type="html">nationalgrid x moonshine</media:title>
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			<media:title type="html">nationalgrid x moonshine</media:title>
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	</item>
		<item>
		<title>Ashley Mannix</title>
		<link>http://work.thenationalgrid.com.au/2011/12/15/ashley-mannix/</link>
		<comments>http://work.thenationalgrid.com.au/2011/12/15/ashley-mannix/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 02:31:06 +0000</pubDate>
		<dc:creator>The National Grid Work</dc:creator>
				<category><![CDATA[ART DIRECTION]]></category>
		<category><![CDATA[IDENTITY & BRANDING]]></category>
		<category><![CDATA[ILLUSTRATION]]></category>
		<category><![CDATA[WEB DESIGN]]></category>
		<category><![CDATA[ashley mannix]]></category>
		<category><![CDATA[graphic design manly]]></category>
		<category><![CDATA[graphic design sydney]]></category>
		<category><![CDATA[indentity & branding]]></category>
		<category><![CDATA[tatiana allpert]]></category>
		<category><![CDATA[the little hobo project]]></category>
		<category><![CDATA[the national grid]]></category>

		<guid isPermaLink="false">http://work.thenationalgrid.com.au/?p=633</guid>
		<description><![CDATA[Ashleigh Mannix produces a boundless sound that floats somewhere in the realm of folk, rockabilly and blues fusion. Supporting and working with inspiring artists such as Ash Grunwald, Mat McHugh and Michael Franti – among others, Ashleigh has found that strong blend of influences to lay the foundation for a rare and powerful sound. The [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=work.thenationalgrid.com.au&amp;blog=9579131&amp;post=633&amp;subd=tngworkblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://ashleighmannix.com/"><strong>Ashleigh Mannix</strong></a> produces a boundless sound that floats somewhere in the realm of folk, rockabilly and blues fusion.<br />
Supporting and working with inspiring artists such as Ash Grunwald, Mat McHugh and Michael Franti – among others, Ashleigh has found that strong blend of influences to lay the foundation for a rare and powerful sound.</p>
<p>The National Grid worked with Little Hobo Project, who manage Ashleigh Mannix, on creating a new identity &amp; website for the rising star.</p>
<p>The new <a href="http://ashleighmannix.com/"><strong>website</strong></a> integrates all sorts of new social media &amp; media playing abilities (Go &amp; enjoy )<br />
Our ever-lovable pals Justin Crawford and David Maurice Smith shot many of the very nice photos of Ashleigh.</p>
<p><img class="alignnone size-full wp-image-634" title="nationalgrid_ashleymannix" src="http://tngworkblog.files.wordpress.com/2011/12/nationalgrid_ashleymannix.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
<p><img class="alignnone size-full wp-image-639" title="nationalgrid_ashleymannix4" src="http://tngworkblog.files.wordpress.com/2011/12/nationalgrid_ashleymannix41.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
<p><img class="alignnone size-full wp-image-640" title="nationalgrid_ashleymannix5" src="http://tngworkblog.files.wordpress.com/2011/12/nationalgrid_ashleymannix51.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
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			<media:title type="html">nationalgrid_ashleymannix</media:title>
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		<item>
		<title>Page ThirtyThree</title>
		<link>http://work.thenationalgrid.com.au/2011/12/02/page-thirtythree/</link>
		<comments>http://work.thenationalgrid.com.au/2011/12/02/page-thirtythree/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 03:53:24 +0000</pubDate>
		<dc:creator>The National Grid Work</dc:creator>
				<category><![CDATA[ART DIRECTION]]></category>
		<category><![CDATA[GRAPHIC DESIGN]]></category>
		<category><![CDATA[WEB DESIGN]]></category>
		<category><![CDATA[Bianca Riggio]]></category>
		<category><![CDATA[graphic design brookvale]]></category>
		<category><![CDATA[Page ThirtyThree]]></category>
		<category><![CDATA[Ryan Hanrahan]]></category>
		<category><![CDATA[the national grid]]></category>

		<guid isPermaLink="false">http://work.thenationalgrid.com.au/?p=625</guid>
		<description><![CDATA[Along with having one of the most inspiring spaces we&#8217;ve seen, inspiring people behind it &#38; inspired product as a result, the kids at Page Thirty Three are heading in a very nice direction indeeed. Facing new challenges in the Modern World, Page Thirty Three has started to evolve their process and design toward a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=work.thenationalgrid.com.au&amp;blog=9579131&amp;post=625&amp;subd=tngworkblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Along with having one of the most inspiring spaces we&#8217;ve seen, inspiring people behind it &amp; inspired product as a result, the kids at <a href="http://www.pagethirtythree.com" target="_blank"><strong>Page Thirty Three</strong></a> are heading in a very nice direction indeeed.</p>
<p>Facing new challenges in the Modern World, Page Thirty Three has started to evolve their process and design toward a new way of thinking. One that involves as many Australian made products as possible, as well as using, not just sustainable and recycled materials, but also re-using existing materials in order to break the energy flow.</p>
<p>The National Grid worked with Page ThirtyThree to create their <a href="http://www.pagethirtythree.com/shop/" target="_blank"><strong>new</strong> <strong>website with an online shop.</strong> </a></p>
<p>For a great little read on Page ThirtyThree go see a nice article by <a href="http://yellowtrace.com.au/blog/2011/10/19/interview-page-thirty-three/" target="_blank"><strong>Yellowtrace</strong></a></p>
<p>Good to have them based now in the upper east hood..</p>
<p><img class="alignnone size-full wp-image-626" title="ntionalgrid_pagethirtythree" src="http://tngworkblog.files.wordpress.com/2011/12/ntionalgrid_pagethirtythree.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
<p><img class="alignnone size-full wp-image-627" title="nationalgrid_pagethirtythree_4" src="http://tngworkblog.files.wordpress.com/2011/12/ntionalgrid_pagethirtythree_4.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
<p><img class="alignnone size-full wp-image-628" title="nationalgrid_pagethirtythree_3" src="http://tngworkblog.files.wordpress.com/2011/12/ntionalgrid_pagethirtythree_3.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
<p><img class="alignnone size-full wp-image-629" title="nationalgrid_pagethirtythree_5" src="http://tngworkblog.files.wordpress.com/2011/12/ntionalgrid_pagethirtythree_5.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
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		<item>
		<title>Go Seek</title>
		<link>http://work.thenationalgrid.com.au/2011/11/14/go-seek/</link>
		<comments>http://work.thenationalgrid.com.au/2011/11/14/go-seek/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 05:56:59 +0000</pubDate>
		<dc:creator>The National Grid Work</dc:creator>
				<category><![CDATA[ART DIRECTION]]></category>
		<category><![CDATA[CREATIVE DIRECTION]]></category>
		<category><![CDATA[GRAPHIC DESIGN]]></category>
		<category><![CDATA[IDENTITY & BRANDING]]></category>
		<category><![CDATA[ILLUSTRATION]]></category>
		<category><![CDATA[POSTER DESIGN]]></category>
		<category><![CDATA[Ben Ryan]]></category>
		<category><![CDATA[go seek]]></category>
		<category><![CDATA[goseek]]></category>
		<category><![CDATA[reason films]]></category>
		<category><![CDATA[snowboard movie titles]]></category>
		<category><![CDATA[transfer snowboard magazine]]></category>

		<guid isPermaLink="false">http://work.thenationalgrid.com.au/?p=610</guid>
		<description><![CDATA[The National Grid was asked by Film maker Ben Ryan to work on the identity, Cover Art &#38; movie posters for &#8216;Go Seek&#8217; &#8211; A snowboard movie by Reason Films. The film toured Australia &#38; New Zealand earlier this year. Transfer Snowboard magazine distributed the Dvd on the cover of their magazine. Fun. &#160;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=work.thenationalgrid.com.au&amp;blog=9579131&amp;post=610&amp;subd=tngworkblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The National Grid was asked by Film maker Ben Ryan to work on the identity, Cover Art &amp; movie posters for &#8216;Go Seek&#8217; &#8211; A snowboard movie by <a href="http://reasonfilms.net/" target="_blank"><strong>Reason Films</strong></a>. The film toured Australia &amp; New Zealand earlier this year. Transfer Snowboard magazine distributed the Dvd on the cover of their magazine. Fun.</p>
<p><img class="alignnone size-full wp-image-618" title="nationalgrid_goseek4" src="http://tngworkblog.files.wordpress.com/2011/11/nationalgrid_goseek4.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-612" title="nationalgrid_GoSeek2" src="http://tngworkblog.files.wordpress.com/2011/11/nationalgrid_goseek2.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
<p><img class="alignnone size-full wp-image-613" title="nationalgrid_goseek3" src="http://tngworkblog.files.wordpress.com/2011/11/nationalgrid_goseek3.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">The National Grid Work</media:title>
		</media:content>

		<media:content url="http://tngworkblog.files.wordpress.com/2011/11/nationalgrid_goseek4.jpg" medium="image">
			<media:title type="html">nationalgrid_goseek4</media:title>
		</media:content>

		<media:content url="http://tngworkblog.files.wordpress.com/2011/11/nationalgrid_goseek2.jpg" medium="image">
			<media:title type="html">nationalgrid_GoSeek2</media:title>
		</media:content>

		<media:content url="http://tngworkblog.files.wordpress.com/2011/11/nationalgrid_goseek3.jpg" medium="image">
			<media:title type="html">nationalgrid_goseek3</media:title>
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		<item>
		<title>Brandhoney</title>
		<link>http://work.thenationalgrid.com.au/2011/11/11/brand-honey/</link>
		<comments>http://work.thenationalgrid.com.au/2011/11/11/brand-honey/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 06:43:16 +0000</pubDate>
		<dc:creator>The National Grid Work</dc:creator>
				<category><![CDATA[ART DIRECTION]]></category>
		<category><![CDATA[CREATIVE DIRECTION]]></category>
		<category><![CDATA[GRAPHIC DESIGN]]></category>
		<category><![CDATA[IDENTITY & BRANDING]]></category>
		<category><![CDATA[WEB DESIGN]]></category>
		<category><![CDATA[brand creation]]></category>
		<category><![CDATA[brand honey]]></category>
		<category><![CDATA[graphic design brookvale]]></category>
		<category><![CDATA[graphic design manly]]></category>
		<category><![CDATA[graphic design sydney]]></category>
		<category><![CDATA[print design]]></category>
		<category><![CDATA[the national grid]]></category>
		<category><![CDATA[wahggle dance]]></category>

		<guid isPermaLink="false">http://work.thenationalgrid.com.au/?p=602</guid>
		<description><![CDATA[The Waggle Dance, A unique form of communication used between bees to source only the best nectar. Brandhoney sourced The National Grid to bring their buzzing hive to life. We created a new brand identity, brand language, collateral &#38; a particularly nice to navigate website. With key insight into the minds of consumers, Brandhoney is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=work.thenationalgrid.com.au&amp;blog=9579131&amp;post=602&amp;subd=tngworkblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The Waggle Dance, A unique form of communication used between bees to source only the best nectar.<br />
<a href="http://www.brandhoney.com.au/" target="_blank"><strong>Brandhoney</strong></a> sourced The National Grid to bring their buzzing hive to life.<br />
We created a new brand identity, brand language, collateral &amp; a particularly nice to navigate website.</p>
<p>With key insight into the minds of consumers, <a href="http://www.brandhoney.com.au/" target="_blank"><strong>Brandhoney</strong></a> is at the forefront of experiential brand interactions and events for the commercial, consumer and trade industries. To ensure your brand is effectively and strategically recognised within its market, Brandhoney can offer total brand solutions encompassing online, experiential and strategic events, trade programs and bespoke events.</p>
<p><img class="alignnone size-full wp-image-604" title="nationalgrid_brandhoney" src="http://tngworkblog.files.wordpress.com/2011/11/bh_1.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
<p><img class="alignnone size-full wp-image-605" title="nationalgrid_brandhoney" src="http://tngworkblog.files.wordpress.com/2011/11/bh_2.jpg?w=497&#038;h=1200" alt="" width="497" height="1200" /></p>
<p><img class="alignnone size-full wp-image-606" title="nationalgrid_brandhoney" src="http://tngworkblog.files.wordpress.com/2011/11/bh_3.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
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		<media:content url="" medium="image">
			<media:title type="html">The National Grid Work</media:title>
		</media:content>

		<media:content url="http://tngworkblog.files.wordpress.com/2011/11/bh_1.jpg" medium="image">
			<media:title type="html">nationalgrid_brandhoney</media:title>
		</media:content>

		<media:content url="http://tngworkblog.files.wordpress.com/2011/11/bh_2.jpg" medium="image">
			<media:title type="html">nationalgrid_brandhoney</media:title>
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		<media:content url="http://tngworkblog.files.wordpress.com/2011/11/bh_3.jpg" medium="image">
			<media:title type="html">nationalgrid_brandhoney</media:title>
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		<title>Mental Health Month. October 2011</title>
		<link>http://work.thenationalgrid.com.au/2011/11/04/mental-health-month-2011/</link>
		<comments>http://work.thenationalgrid.com.au/2011/11/04/mental-health-month-2011/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 06:49:49 +0000</pubDate>
		<dc:creator>The National Grid Work</dc:creator>
				<category><![CDATA[AD CAMPAIGNS]]></category>
		<category><![CDATA[ART DIRECTION]]></category>
		<category><![CDATA[CREATIVE DIRECTION]]></category>
		<category><![CDATA[GRAPHIC DESIGN]]></category>
		<category><![CDATA[IDENTITY & BRANDING]]></category>
		<category><![CDATA[ILLUSTRATION]]></category>
		<category><![CDATA[POSTER DESIGN]]></category>
		<category><![CDATA[avante card]]></category>
		<category><![CDATA[mental health]]></category>
		<category><![CDATA[mental health association]]></category>
		<category><![CDATA[mental health month]]></category>
		<category><![CDATA[postcard design]]></category>
		<category><![CDATA[stress less]]></category>
		<category><![CDATA[the national grid]]></category>

		<guid isPermaLink="false">http://work.thenationalgrid.com.au/?p=594</guid>
		<description><![CDATA[This year The National Grid worked with The Mental health Association NSW on developing the lead graphics for this years Mental Health Month. We developed 2 different concepts, one based around the community board idea &#38; the other based around tickets to go do fun stuff. The campaign rolled out over the month of October [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=work.thenationalgrid.com.au&amp;blog=9579131&amp;post=594&amp;subd=tngworkblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>This year The National Grid worked with The Mental health Association NSW on developing the lead graphics for this years Mental Health Month. We developed 2 different concepts, one based around the community board idea &amp; the other based around tickets to go do fun stuff.<br />
The campaign rolled out over the month of October Online &amp; Print.</p>
<p>The Avante Card postcard campaign won &#8216;Best Postcard design&#8217; for the month of October.</p>
<p><strong></strong> &#8220;I like the way this card has been designed as there is a casual friendly feel that engages the viewer. It promotes 10 tips to stress less in a series of bright freehand style tickets which seem to move on the page adding to its attraction. This card is created as a guide to simple tips that help with stress and ones that we we should remember during our busy work lives meeting crazy client deadlines. I like this card as it is informative, casual and is certainly one that would be picked up, kept or handed on.&#8221; &#8211; <strong>James Gillespie &#8211; Regional Creative Director at Adcorp WA</strong></p>
<p><img class="alignnone size-full wp-image-597" title="mental_health_2011_1" src="http://tngworkblog.files.wordpress.com/2011/11/mental_health_2011_1.gif?w=497&#038;h=701" alt="" width="497" height="701" /></p>
<p><img class="alignnone size-full wp-image-596" title="mental_health_2011" src="http://tngworkblog.files.wordpress.com/2011/11/mental_health_2011.jpg?w=497&#038;h=371" alt="" width="497" height="371" /></p>
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		<media:content url="" medium="image">
			<media:title type="html">The National Grid Work</media:title>
		</media:content>

		<media:content url="http://tngworkblog.files.wordpress.com/2011/11/mental_health_2011_1.gif" medium="image">
			<media:title type="html">mental_health_2011_1</media:title>
		</media:content>

		<media:content url="http://tngworkblog.files.wordpress.com/2011/11/mental_health_2011.jpg" medium="image">
			<media:title type="html">mental_health_2011</media:title>
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		<title>Alternate Direction</title>
		<link>http://work.thenationalgrid.com.au/2011/11/04/alternate-direction/</link>
		<comments>http://work.thenationalgrid.com.au/2011/11/04/alternate-direction/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 04:19:38 +0000</pubDate>
		<dc:creator>The National Grid Work</dc:creator>
				<category><![CDATA[AD CAMPAIGNS]]></category>
		<category><![CDATA[ART DIRECTION]]></category>
		<category><![CDATA[CREATIVE DIRECTION]]></category>
		<category><![CDATA[IDENTITY & BRANDING]]></category>
		<category><![CDATA[WEB DESIGN]]></category>
		<category><![CDATA[alternate direction]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[Conti Bros]]></category>
		<category><![CDATA[graphic design brookvale]]></category>
		<category><![CDATA[graphic design manly]]></category>
		<category><![CDATA[graphic design sydney]]></category>
		<category><![CDATA[http://alternatedirection.com.au/]]></category>
		<category><![CDATA[Litup Digital]]></category>
		<category><![CDATA[Ninja Milk]]></category>
		<category><![CDATA[northern beaches graphic design]]></category>
		<category><![CDATA[Riley Blakeway]]></category>
		<category><![CDATA[Taxi Films]]></category>
		<category><![CDATA[the national grid]]></category>
		<category><![CDATA[Vision 20 Media]]></category>

		<guid isPermaLink="false">http://work.thenationalgrid.com.au/?p=584</guid>
		<description><![CDATA[Alternate Direction is the brainchild of Producer, Director, Editor &#38; allround legend Pete Burge. By bringing a collective of filmmakers together that include some serious heavy hitters by means of Taxi Films, Conti Bros, Litup Digital, Ninja Milk, Vision 20 Media &#38; Riley Blakeway, Alternate Direction can offer quite the Branded Content production house. The [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=work.thenationalgrid.com.au&amp;blog=9579131&amp;post=584&amp;subd=tngworkblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Alternate Direction is the brainchild of Producer, Director, Editor &amp; allround legend Pete Burge.<br />
By bringing a collective of filmmakers together that include some serious heavy hitters by means of Taxi Films, Conti Bros, Litup Digital, Ninja Milk, Vision 20 Media &amp; Riley Blakeway, Alternate Direction can offer quite the Branded Content production house.</p>
<p>The National Grid was asked to create the new brand &amp; from there, create the <strong><a href="http://alternatedirection.com.au/" target="_blank">website</a></strong>.<br />
We also helped with the idea of the &#8216;strip it back&#8217; introduction film, starring allround legend mister Pete Burge &amp; directed by ContiBros.</p>
<p><img class="alignnone size-full wp-image-585" title="alternate_direction" src="http://tngworkblog.files.wordpress.com/2011/11/ad_1.jpg?w=497&#038;h=497" alt="" width="497" height="497" /><br />
<img class="alignnone size-full wp-image-586" title="alternate_direction2" src="http://tngworkblog.files.wordpress.com/2011/11/ad_2.jpg?w=497&#038;h=567" alt="" width="497" height="567" /></p>
<p><img class="alignnone size-full wp-image-587" title="alternate_direction3" src="http://tngworkblog.files.wordpress.com/2011/11/ad_3.jpg?w=497&#038;h=510" alt="" width="497" height="510" /></p>
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		<media:content url="" medium="image">
			<media:title type="html">The National Grid Work</media:title>
		</media:content>

		<media:content url="http://tngworkblog.files.wordpress.com/2011/11/ad_1.jpg" medium="image">
			<media:title type="html">alternate_direction</media:title>
		</media:content>

		<media:content url="http://tngworkblog.files.wordpress.com/2011/11/ad_2.jpg" medium="image">
			<media:title type="html">alternate_direction2</media:title>
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		<media:content url="http://tngworkblog.files.wordpress.com/2011/11/ad_3.jpg" medium="image">
			<media:title type="html">alternate_direction3</media:title>
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		<item>
		<title>Style by Yellow Button</title>
		<link>http://work.thenationalgrid.com.au/2011/11/04/style-by-yellow-button/</link>
		<comments>http://work.thenationalgrid.com.au/2011/11/04/style-by-yellow-button/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 03:36:39 +0000</pubDate>
		<dc:creator>The National Grid Work</dc:creator>
				<category><![CDATA[ART DIRECTION]]></category>
		<category><![CDATA[GRAPHIC DESIGN]]></category>
		<category><![CDATA[IDENTITY & BRANDING]]></category>
		<category><![CDATA[TYPOGRAPHY]]></category>
		<category><![CDATA[design distillery]]></category>
		<category><![CDATA[fashion blog]]></category>
		<category><![CDATA[fashion identity]]></category>
		<category><![CDATA[graphic design brookvale]]></category>
		<category><![CDATA[graphic design manly]]></category>
		<category><![CDATA[graphic design sydney]]></category>
		<category><![CDATA[northern beaches graphic design]]></category>
		<category><![CDATA[print design]]></category>
		<category><![CDATA[style blog]]></category>
		<category><![CDATA[stylebyyellowbutton]]></category>
		<category><![CDATA[the national grid]]></category>
		<category><![CDATA[yellow button]]></category>

		<guid isPermaLink="false">http://work.thenationalgrid.com.au/?p=577</guid>
		<description><![CDATA[Super Stylist Claire Fabb asked The National Grid to create a super stylish identity for her fashion blog Style by Yellow Button. The National Grid also designed some particularly stylish stationery to accompany the brand. So good at picking only the best made things from the world of fashion, Style by Yellow button has quickly [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=work.thenationalgrid.com.au&amp;blog=9579131&amp;post=577&amp;subd=tngworkblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Super Stylist Claire Fabb asked The National Grid to create a super stylish identity for her fashion blog <a href="www.stylebyyellowbutton.com" target="_blank">Style by Yellow Button.</a><br />
The National Grid also designed some particularly stylish stationery to accompany the brand.<br />
So good at picking only the best made things from the world of fashion, Style by Yellow button has quickly accumulated over 2,500 followers <a href="http://www.facebook.com/stylebyyellowbutton" target="_blank">Facebook. </a></p>
<p><img class="alignnone size-full wp-image-581" title="style by yellow button " src="http://tngworkblog.files.wordpress.com/2011/11/yb_1.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
<p><img class="alignnone size-full wp-image-582" title="style by yellow button " src="http://tngworkblog.files.wordpress.com/2011/11/yb_2.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
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			<media:title type="html">The National Grid Work</media:title>
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			<media:title type="html">style by yellow button </media:title>
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		<title>Peats Ridge Festival 2011</title>
		<link>http://work.thenationalgrid.com.au/2011/09/23/peats-ridge-festival-2011/</link>
		<comments>http://work.thenationalgrid.com.au/2011/09/23/peats-ridge-festival-2011/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 03:42:33 +0000</pubDate>
		<dc:creator>The National Grid Work</dc:creator>
				<category><![CDATA[AD CAMPAIGNS]]></category>
		<category><![CDATA[ART DIRECTION]]></category>
		<category><![CDATA[GRAPHIC DESIGN]]></category>
		<category><![CDATA[IDENTITY & BRANDING]]></category>
		<category><![CDATA[ILLUSTRATION]]></category>
		<category><![CDATA[POSTER DESIGN]]></category>
		<category><![CDATA[PRINT]]></category>
		<category><![CDATA[TYPOGRAPHY]]></category>
		<category><![CDATA[WEB DESIGN]]></category>
		<category><![CDATA[design distillery]]></category>
		<category><![CDATA[Festival Programs]]></category>
		<category><![CDATA[graphic design brookvale]]></category>
		<category><![CDATA[graphic design manly]]></category>
		<category><![CDATA[graphic design sydney]]></category>
		<category><![CDATA[lanyards]]></category>
		<category><![CDATA[maps]]></category>
		<category><![CDATA[national grid]]></category>
		<category><![CDATA[northern beaches graphic design]]></category>
		<category><![CDATA[Peats Ridge Festival]]></category>
		<category><![CDATA[pole posters]]></category>
		<category><![CDATA[postcards]]></category>
		<category><![CDATA[print design]]></category>
		<category><![CDATA[promotional brochures]]></category>
		<category><![CDATA[wristbands]]></category>

		<guid isPermaLink="false">http://work.thenationalgrid.com.au/?p=567</guid>
		<description><![CDATA[The National Grid has – once again – been recruited to provide design and creative services to the Peats Ridge Festival. Now in its eighth year, the Festival has become one of the most eagerly awaited events of the year – this years line up looks like the Festival is going to be an absolute [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=work.thenationalgrid.com.au&amp;blog=9579131&amp;post=567&amp;subd=tngworkblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The National Grid has – once again – been recruited to provide design and creative services to the Peats Ridge Festival.</p>
<p>Now in its eighth year, the Festival has become one of the most eagerly awaited events of the year – this years line up looks like the Festival is going to be an absolute Belta!</p>
<p>Working with the organisers and stakeholders, TripleJ, Faster Louder and Drum Media, The National Grid is extremely proud to be asked again to assist in this years Peats Ridge Festival, Glenworth Valley.</p>
<p>So far, we have redesigned the Logo, promotional posters and the <span style="color:#3366ff;"><a href="http://www.peatsridgefestival.com.au/" target="_blank"><span style="color:#3366ff;">website </span></a></span>and will later this year execute all the Festival assets; Festival Programs, promotional brochures, postcards, pole posters, maps, lanyards, wristbands and online brand creative assets.<br />
<img class="alignnone size-full wp-image-573" title="peats_ridge_logo_nationalgrid" src="http://tngworkblog.files.wordpress.com/2011/09/peats_ridge_logo_nationalgrid.jpg?w=497&#038;h=497" alt="" width="497" height="497" /></p>
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			<media:title type="html">The National Grid Work</media:title>
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			<media:title type="html">peats_ridge_logo_nationalgrid</media:title>
		</media:content>

		<media:content url="http://tngworkblog.files.wordpress.com/2011/09/prf_1.jpg" medium="image">
			<media:title type="html">PRF_1</media:title>
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			<media:title type="html">PRF_3</media:title>
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	</item>
		<item>
		<title>La Mav :: Certified Organic Skin Science</title>
		<link>http://work.thenationalgrid.com.au/2011/09/23/la-mav-certified-organic-skin-science/</link>
		<comments>http://work.thenationalgrid.com.au/2011/09/23/la-mav-certified-organic-skin-science/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 03:20:58 +0000</pubDate>
		<dc:creator>The National Grid Work</dc:creator>
				<category><![CDATA[AD CAMPAIGNS]]></category>
		<category><![CDATA[ART DIRECTION]]></category>
		<category><![CDATA[GRAPHIC DESIGN]]></category>
		<category><![CDATA[IDENTITY & BRANDING]]></category>
		<category><![CDATA[ILLUSTRATION]]></category>
		<category><![CDATA[PACKAGING DESIGN]]></category>
		<category><![CDATA[PRINT]]></category>
		<category><![CDATA[TYPOGRAPHY]]></category>
		<category><![CDATA[WEB DESIGN]]></category>
		<category><![CDATA[Anti-aging]]></category>
		<category><![CDATA[Beauty]]></category>
		<category><![CDATA[Bioactives]]></category>
		<category><![CDATA[Certified Organic Skincare]]></category>
		<category><![CDATA[design distillery]]></category>
		<category><![CDATA[Eco-freindly]]></category>
		<category><![CDATA[graphic design brookvale]]></category>
		<category><![CDATA[graphic design manly]]></category>
		<category><![CDATA[graphic design sydney]]></category>
		<category><![CDATA[LaMav]]></category>
		<category><![CDATA[lara allport]]></category>
		<category><![CDATA[national grid]]></category>
		<category><![CDATA[northern beaches graphic design]]></category>
		<category><![CDATA[Organic]]></category>
		<category><![CDATA[POSTER DESIGN]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[simon barrett]]></category>
		<category><![CDATA[the national grid]]></category>

		<guid isPermaLink="false">http://work.thenationalgrid.com.au/?p=557</guid>
		<description><![CDATA[Over the last two years, The National Grid has assisted La Mav &#8211; Organic Skin science with a plethora of brand deliverables. We were engaged to re-brand, re-think, re-fresh and re-package the wonderful range of Australias no.1 certified organic skin care. La Mav&#8217;s products are made as nature intended – pure, potent and free from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=work.thenationalgrid.com.au&amp;blog=9579131&amp;post=557&amp;subd=tngworkblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Over the last two years, The National Grid has assisted La Mav &#8211; Organic Skin science with a plethora of brand deliverables. We were engaged to re-brand, re-think, re-fresh and re-package the wonderful range of Australias no.1 certified organic skin care.</p>
<p>La Mav&#8217;s products are made as nature intended – pure, potent and free from harmful chemicals, genetic modification and  absolutely animal cruelty free. This brand has the utmost care and respect the environment; using only eco-friendly packaging, recyclable containers and biodegradable raw materials. The brief was to establish an aesthetic that not only reflected this, but positioned La Mav as leaders in a very competitive market place.</p>
<p>An extensive re-build of their <span style="color:#ff99cc;"><a title="La Mav Website" href="http://www.lamav.com/" target="_blank"><span style="color:#ff99cc;">website</span></a></span>, a redesign of all product housing (both internal and external packaging for all 7 ranges), along with promotional material, point of sale assets, brand livery and html news/ blog artwork was developed. We wish Tarj Mavi the very best in the launch of her fabulous product.</p>
<p><a href="http://tngworkblog.files.wordpress.com/2011/09/lamav_41.jpg"><img class="alignnone size-full wp-image-563" title="LaMav_4" src="http://tngworkblog.files.wordpress.com/2011/09/lamav_41.jpg?w=497" alt="LaMav serum bottle packaging, internal and external"   /></a></p>
<p><a href="http://tngworkblog.files.wordpress.com/2011/09/lamav_1.jpg"><img class="alignnone size-full wp-image-560" title="LaMav_1" src="http://tngworkblog.files.wordpress.com/2011/09/lamav_1.jpg?w=497&#038;h=497" alt="La Mav Website re-build" width="497" height="497" /></a></p>
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			<media:title type="html">The National Grid Work</media:title>
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			<media:title type="html">LaMav_4</media:title>
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